Tourism is one of the biggest industries in the world. English is currently the way to face globalization and to set up a bridge between peoples. A Tourism course should enable its students to become qualified professionals, to be responsible for their work, to develop self-study strategies, without ever forgetting that each one is an individual and has his/her own characteristics. That is why every ESP course should be learner-centered. Because each learner has his/her own specific needs, his/her previous individual experience, each student is different and has his/her own beliefs, knowledge, way of thinking, interacting and socializing with others. That should be respected, we should take advantage of those differences and take them into class, explore them. We all can achieve with the difference, it brings cultural variety to school, critical thinking and self reflection. These differences and similarities are what make us human and what makes teaching interesting. Everyone has different skills and talents, it is important to remember that diversity is strength. It is this holistic understanding that we should bring to ESP. The world can become a village without every place losing its singularities.
Teachers should not only repeat, give information,
we must be our students guiders, to allow them to discuss, to question, we
should not be only mere «satisfiers», but mainly «motivators» (cf. Nieragden,
G., 2000). The crucial difference between satisfiers and motivators as
determining factors of people’s job performance: satisfiers, as guards of
average potential, concern the working conditions and environment, the wages,
the benefits, and the degree of job security, whereas motivators, as
stimulators of high potential, comprise challenging and creative tasks,
recognition by peers and seniors, personal responsibility, possibilities for
promotion, and the subjective feeling of forming part of corporate cultures. Nieragden,
G., http://www.eltnewsletter.com/back/september2000
From the
early 1960's, English for Specific Purposes (ESP) has grown to become one of
the most prominent areas of EFL teaching today. “ESP is an approach to language teaching in which all decisions as to
content and method are based on the learner’s reason for learning”. Hutchinson,
1987:19 on Lisboa, J. Maria viewed on (www.esp-world.info/articles.../nittaya). ESP’s main goal is to
prepare students, in a relatively short period of time, to read,
understand and communicate better so they can work properly in a certain
activity. ESP is divided
into English for Academic Purposes (English for Science and Technology and
English for Academic Purposes) and English for Occupational Purposes
(Vocational English and Professional English), English for Tourism comes within
Professional English, as a subject of Business English.
Today we are near everything and everybody. Tourism is
a more competitive market than before, generally due to this proximity, this
closeness. We travel to encounter new cultures, which are different from ours,
so Tourism can only survive if we are able to maintain the local
characteristics of a country, of a place and if we are able to promote this
singularity to potential buyers. And where does the English language come in?
English is the bridge between tourists and tourism operators. Tourists are
getting more demanding, they are better informed, they have more tourism
related offers, they enjoy more holiday periods, shorter in terms of time but
more in number, they give greater relevance to quality, they search for different
types of holidays, they book more last minute holidays, they have more and more
different motivations to go on holiday. The people who have key roles in the
education and preparation of the Tourism Operators have to be prepared for
these new exigencies, with a language which will help all to share knowledge,
to communicate and to make tourism an even greater source of enjoyment, of
cultural sharing and ultimately profitable for all concerned.
In learning process the students must process the
skills. Such as the ability to learn languages, be open-minded, have
communication competence, organizational skills, initiative, commercial sense
and decision-making capacity. The goals of the Tourism Course are to prepare
Tourism operators to work in the Tourism sector which is of great importance in
Indonesia. What is the basic profile of the person who wishes to work
effectively in Tourism? First of all he/she needs to know GE, the core
structures and vocabulary, how to greet, to introduce himself/herself, to know
the numbers, the forms of address, information on countries and nationalities,
general geography, dates, asking the way, how to use familiar everyday
expressions, can communicate in simple routine tasks, can use expressions
related to areas of most immediate relevance or need, can describe himself/herself,
can describe his/her background, and he/she also needs to have a certain attitudes,
to be punctual, to be communicative, reliable, to have some notions of etiquette,
politeness, body language and eye contact.
Why the students should have several points like I
mention previous? Because more and more companies believe that one of the best
ways to gain competitive advantage it is to make sure that their employees have
soft skills, besides technical skills, of course. These entail an attitude of
optimism in their employees so that they know how to relate with their
colleagues, clients or supervisors, that they are aware of their own attitudes
towards others. Similar care should be given to both, I mean, technical and
soft skills should go, preferable, hand in hand. Even when we speak of clients,
good customer service is sometimes more valued then knowledge of the subject
area, when speaking of customer loyalty, expertise and credentials are less valued
then the willingness to help or the ability to solve problems in a short period
of time. The use of soft skills may make the difference between an average
company and a good one. The Tourism Work Group’s opinion on the implementation
of the Bologna Process underlines it when it states that one of the main
systemic and conceptual competences of a tourism student is Auto controlo e
gestão do stress (www.mctes.pt/docs/ficheiros/parecer_turismo_índice_e_grupo_trabalho.pdf).
But what do I mean by soft skills? Soft, emotional
or social skills are the capacity to communicate properly in a specific
situation or context; it is ”the ability to fit into a particular structure”. (Nieragden,
G., 2000)on Lisboa, J. Maria viewed on (www.esp-world.info/articles.../nittaya
. Soft skills are non-technical skills, abilities and traits required to work
in a certain profession. We begin by acquiring them as children, shaping them
as young adults and development them throughout our adult lives. We may learn,
acquire the technical skills quicker if we have the necessary soft skills to
perform that specific task. It also makes it easier to fit into or to adapt to
a certain employment environment, which, most of the time, has specific company
norms or cultural practices. Soft skills may be divided into four main
categories: Communication (listening skills, presentation skill), Interaction
(attitude awareness, conflict handling), Self-Management (time management,
creativity) and Organization (problem solving, critical thinking). For example,
a hotel receptionist has got to know a lot about tourism to perform well in
his/her job, but he/she has to know, also, how to handle stress situations
(complaints, obstreperous clients and keeping a serene attitude in demanding
contexts). Clients are sometimes more interested with the fact that the operator
is able to solve, or just listen to their problem, then with evidence that
he/she has a lot of knowledge concerning a tourism-related area.
As ESP teachers we have to prepare students for this
reality, because these skills cannot be encountered in a curriculum, higher
education does not stress or value these competences but employers may wish to
find them during an extensive interview, for example. That is why we, as
teachers, have to be the first to have, show, and share these skills, so our
students may then acquire them. Soft Skills are of great help when teaching
ESP. I use simulated situations to help students to deal with stressful
contexts, with unpredictable events where they feel uncomfortable, where they
feel they do not control the situation. Simulating situational contexts helps
students to feel more secure when facing unpredictability.
It can be concluded ESP for tourism is very
important to learn, because Indonesia is a country which has a lot of culture,
tourism object, historical place and many other that we can promote to the
world as our identity, and of course it can increase our income. But we have to
keep in our mind if the ESP community hopes to grow in Indonesia, it is vital
that the community as a whole understands what ESP actually represents, and can
accept the various roles that ESP practitioners need to adopt to ensure its
success. Only then, can new members join with confidence, and existing members
carry on the practices which have brought ESP to the position that it has in
EFL teaching today.
References:
Lisboa
J. M, “what is the basic Profile of the
person who wishes to work effectually in Tourism” Available from: www.esp-world.info/articles.../nittaya. (Accessed 04/06/12).
Parecer do Grupo
de Trabalho de Turismo sobre o Processo de Bolonha www.mctes.pt/docs/ficheiros/parecer_turismo_índice_e_grupo_trabalho.pdf (Accesed
03/06/12)
NIERAGDEN,
Goeran, 2000: The Soft Skills of Business English. Cologne. http://www.eltnewsletter.com/back/september2000 (Accessed
02/06/12).